Hively Privacy Policy

Last updated: 12 May 2026

This Privacy Policy explains how Hively ("Hively", "we", "us", or "our") collects, uses, shares, and protects personal data when you use the Hively mobile application (the "App"). It also explains your rights under UK data protection law, including the UK General Data Protection Regulation (UK GDPR).

By using the App, you acknowledge that your personal data will be processed as described in this Privacy Policy.

1. Who We Are

Hively is a UK-based platform that connects sports trainers with users who wish to book sports training activities.

Data Controller: Hively
Contact email: support@hivelygroup.com

2. Personal Data We Collect

We collect the following categories of personal data:

2.1 Information You Provide

  • Name
  • Email address
  • Phone number
  • Account login credentials
  • Profile information (including pronouns and biography)
  • Profile photo and activity images uploaded via camera or photo library
  • Messages sent through the App
  • Booking and transaction details
  • Reviews and ratings you submit

2.2 Trainer-Specific Information

If you are a Trainer, we may also collect:

  • Date of birth
  • Government-issued ID (via third-party verification providers)
  • Verification status
  • Qualifications or experience information you choose to provide
  • Activity location data, including precise addresses and geographic coordinates

2.3 Automatically Collected Data

  • Device type and operating system
  • App usage data
  • IP address
  • Precise location data (GPS coordinates), used to show activities near you
  • Push notification tokens, used to deliver notifications to your device
  • Locally cached data such as location and user preferences stored on your device
  • Device advertising identifiers (e.g. Apple IDFA, Google Advertising ID), subject to your consent where required by your device operating system

3. How We Use Your Data

We use personal data to:

  • Create and manage user accounts
  • Facilitate bookings between Members and Trainers
  • Process payments and refunds (via third-party payment provider)
  • Verify Trainer identity (via third-party verification providers)
  • Communicate with users
  • Improve and maintain the App
  • Detect and prevent fraud or misuse
  • Comply with legal obligations
  • Measure the effectiveness of advertising campaigns and attribute app installs to their source

4. Legal Bases for Processing

We process personal data under the following legal bases:

  • Contract: To provide the App and booking services
  • Legitimate interests: To improve the App, prevent fraud, and ensure platform security, and measure advertising effectiveness
  • Legal obligation: To comply with UK laws and regulations
  • Consent: Where required, such as for marketing communications and advertising tracking (including device advertising identifiers)

5. How We Share Your Data

We may share personal data with:

  • Other users (e.g. booking-related information between Members and Trainers)
  • Payment processors — payment details are processed by third-party payment providers and are not stored by Hively
  • Identity verification providers
  • Advertising and analytics providers
  • Cloud hosting providers
  • Professional advisers and regulators where required by law

We do not sell your personal data.

6. Advertising and Analytics

We use the Meta (Facebook) SDK to measure the effectiveness of our advertising campaigns and to understand how users interact with the App. This may involve sharing the following data with Meta Platforms, Inc.:

  • Device advertising identifiers (IDFA on iOS, Google Advertising ID on Android)
  • App events such as app installs, sign-ups, activity views, and bookings
  • Device and usage information

This data is used to:

  • Attribute app installs to advertising campaigns
  • Optimise ad delivery and targeting
  • Measure campaign performance

On iOS, we request your permission via Apple's App Tracking Transparency prompt before collecting your device advertising identifier. You may decline this request, and the App will continue to function normally. You can change your tracking preference at any time in your device settings.

On Android, you may opt out of personalised advertising via your device's advertising settings (Settings > Google > Ads).

For more information on how Meta processes data, please refer to Meta's Data Policy.

7. International Transfers

Some of our service providers, including Meta Platforms, Inc., may process personal data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as standard contractual clauses.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, including legal, accounting, and reporting requirements.

9. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Restrict or object to processing
  • Data portability
  • Withdraw consent at any time (including consent for advertising tracking)

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

10. Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse. However, no system is completely secure.

11. Children's Data

The App is not directed at children. Where activities involve minors, personal data relating to minors is processed only where provided by a parent or legal guardian and solely for booking and safeguarding purposes.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Continued use of the App after changes take effect constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or how we handle personal data, please contact us at: support@hivelygroup.com